We live in a time where endless information is constantly at our fingertips. Consumers today are using the internet for just about anything and everything. You want to know the final score of a baseball game? Do an internet search. Want to know the temperature outside? Ask Alexa. Want to learn how to make banana bread in 5 steps or less, search Youtube. When you want to find out more about a company; what they do, where they are located & hours of operation. What do you do? You google them. Can’t find the information you want via a company’s website (or perhaps they don’t have a website...imagine that?!) then social media outlets would invariably be your next stop.
So, when it comes to your company, how does your online presence stand up to your competitors? Are you being found? According to The Balance Small Business, 46% of U.S. small businesses in 2016 STILL do not have a company website (https://www.thebalancesmb.com/reasons-small-business-website-2948414). This statistic is mind- blowing. With unlimited access to the internet via our phones & computers, having a website to build your online presence seems necessary for survival.
Furthermore, connecting with consumers through various social media outlets such as Facebook, LinkedIn, Twitter, YouTube & Instagram would increase your online presence almost immediately. Adding company news, pictures, videos, etc. will help gain more exposure for your company. And guess what? Social media is FREE! So why wouldn’t you create a company profile and start connecting!
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